Yellow Pages

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Business Growth - Increased Online Presence, Quality and Drive Usage

Map and classify unstructured listings to structured, searchable data.

 

Enhance current business listings – Services, Payment Methods, Business Profile, Languages Spoken, Specialties, Coupons, and more.

 

Classify and rate businesses or your advertisers based on customer reviews posted on the Web – Blogs, Company Web pages, Social Media, Online pages and more.

 

Social Media enhancements – Twitter and/or Facebook presence and Account Names.

 

Create Landing Pages for individual businesses. Maintain content and monitor usage.

 

Increase Local Content – local community events, art & entertainment events, etc. - updated regularly on your online Pages.

 

Build out large scale content database. Add business listings and enhance content.

 

 

Business Growth - Specialized Sales Support Services

Sales sheets – List prospective advertisers that have no ad presence in your online Pages.

 

Sales Proposal Support targeting National Advertisers.

 

•        Analyze/Classify Paid Ads (online or print) by select National Advertisers.  Selective keying/extraction of paid ads in specific geographies e.g. What is the ad presence (print/online) of  businesses such as Target, Sears, Walmart, etc. in Blue Bell PA?

 

•       Compare ad presence in your markets (online/print) across competitors e.g. Nationwide vs. Progressive vs. State Farm Insurance

 

•        Pro-active targeting of CMRs and National Advertisers with actionable data

 

Targeting Co-Op Advertising programs.  Identify opportunities, analyze data, create sales proposals.

 

 

Improved Customer Experience - Data Quality Enhancement

 

•       Are there gaps in your data – URLs, Addresses, Zip Codes, E-mail addresses missing or incomplete?

 

•       Paid ads not in sequence?

 

•       Broken URL links?

 

•       Incomplete addresses?

 

•       Incorrect classification in a heading

 

•       QDS’s tools, tables and manual proof reading and correction of data will ensure that bad hyperlinks, gaps and errors in data (incorrect listings) are addressed cost effectively

 

 

Cost Savings - YP Ad Layout - Design, Creation and Maintenance

 

QDS’s offshore team can be your graphics production department, providing:

 

•          Creative design services

 

•          Finished artwork

 

•          Maintenance of existing artwork

 

•          Production of Trademark, display, in-column and internet ads

 

•          Creation of Landing Pages