Yellow Pages


Business Growth - Increased Online Presence, Quality and Drive Usage

  • Map and classify unstructured listings to structured, searchable data.

     

  • Enhance current business listings – Services, Payment Methods, Business Profile, Languages Spoken, Specialties, Coupons, and more.

     

  • Classify and rate businesses or your advertisers based on customer reviews posted on the Web – Blogs, Company Web pages, Social Media, Online pages and more.

     

  • Social Media enhancements – Twitter and/or Facebook presence and Account Names.

     

  • Create Landing Pages for individual businesses. Maintain content and monitor usage.

     

  • Increase Local Content – local community events, art & entertainment events, etc. - updated regularly on your online Pages.

     

  • Build out large scale content database. Add business listings and enhance content.
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    Business Growth - Specialized Sales Support Services

  • Sales sheets – List prospective advertisers that have no ad presence in your online Pages.

     

  • Sales Proposal Support targeting National Advertisers.

     

            Analyze/Classify Paid Ads (online or print) by select National Advertisers.  Selective keying/extraction of paid ads in specific geographies e.g. What is the ad presence (print/online) of  businesses such as Target, Sears, Walmart, etc. in Blue Bell PA?

     

           Compare ad presence in your markets (online/print) across competitors e.g. Nationwide vs. Progressive vs. State Farm Insurance

     

            Pro-active targeting of CMRs and National Advertisers with actionable data

     

  • Targeting Co-Op Advertising programs.  Identify opportunities, analyze data, create sales proposals.
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    Improved Customer Experience - Data Quality Enhancement

     

           Are there gaps in your data – URLs, Addresses, Zip Codes, E-mail addresses missing or incomplete?

     

           Paid ads not in sequence?

     

           Broken URL links?

     

           Incomplete addresses?

     

           Incorrect classification in a heading

     

           QDS’s tools, tables and manual proof reading and correction of data will ensure that bad hyperlinks, gaps and errors in data (incorrect listings) are addressed cost effectively

     

     

    Cost Savings - YP Ad Layout - Design, Creation and Maintenance

     

    QDS’s offshore team can be your graphics production department, providing:

     

              Creative design services

     

              Finished artwork

     

              Maintenance of existing artwork

     

              Production of Trademark, display, in-column and internet ads

     

              Creation of Landing Pages